Watermelon Price in pakistan

The retail Watermelon Price in pakistan ranges from PKR 204.65 to PKR 274.74 per kilogram, in Islamabad and Lahore. The factors affecting the price of watermelon are regional and seasonal differences.

Watermelon Price in Pakistan Per 1 KG
2025

Month	Price
JANUARY	Rs. 204.65 –274.74
FEBRUARY	Rs. 204.65 –274.74
MARCH	Rs. 204.65 –274.74
APRIL	Rs. 204.65 –274.74
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER

Our detailed guide highlights certain features with regard to the watermelon market in Pakistan such as regional and seasonal price fluctuations in retail and wholesale prices, market competition and seasonality.

Key Takeaways

• Understanding the market forces that range within a particular location to influence the price of watermelon in Pakistan
• Retail price range of watermelon and their regional price variations across major cities in Pakistan.
• Shifts in seasonal factors affecting the availability of watermelon and its pricing.
• Descriptive tips on how to choose the right watermelon and the where to purchase them Watermelon prices in Pakistan: Current Prices of Watermelons in Pakistan
• Watermelon pricing across Pakistan is heterogenous subject to discernible different retail and wholesale markets dispersed all over the country Watermelons being sold.

Retail Price Range

Watermelons in Pakistan’s local markets are typically sold from seventy rupees to two hundred fifty rupees, with super markets range costing higher. The price range is dependent on the time of year and the availability in the region.

The listed factors alond with the external socio economic factors are important for setting the retail prices:

• Location and type of the market
• Watermelon sizes, their availability and season.
• Watermelon quality.

Wholesale Price Range

In Pakistan the wholesale price for watermelon in the year 2025 is expected to be sitting between 0.5 – 0.67 dollars per kilogram, which is 143-191 PKR per kg.

Key points to consider

• The rates currently range from 0.50-0.67 US dollars per kg on bulk purchases from over three supermarkets.
• Standard rates are provided in a bulk purchase of over 100 kg, resulting in a typical discount of 5-10 percent.
• Pricing competition is the keenest in the early hours of the morning bulk buy market, with the best value watermelons waiting to be selected for the winning buyer.

Watermelon Price Comparison by Region

The geographical location within Pakistan decides largely on the price of watermelons. Out of other countries, the prices watermelons have in Pakistan with respect to rural batches is greatly different in major cities.

The price of watermelon in large metropolitan areas like Islamabad and Lahore ranges from PKR 204.65 to PKR 274.74—which is the same as PKR 92.81 to PKR 124.60 per pound.

Prices in Major Cities

The cost of watermelons in Islamabad, Lahore and Karachi tends to be more or less consistent, owing to the similar dynamics of the market. The average retail price in big urban areas is around PKR 239.69 per kilogram, and this is indicative of the cost premium they pay for the convenience of obtaining goods of assured quality and standards.

City	Price per Kilogram (PKR)	Price per Pound (PKR)
Islamabad	204.65 – 274.74	92.81 – 124.60
Lahore	204.65 – 274.74	92.81 – 124.60
Karachi	214.00 – 284.00	97.06 – 128.79

Rural vs. Urban Price Differences

With respect to regions situated outside towns, as well as the ones adjacent to the water melon production areas, transportation costs combined with the presence of middlemen make goods more expensive. Purchasing directly from farms can allow consumers to save almost 40% of the cost they would otherwise incur at urban retail outlets. The gap grows sharply during bottlenecks in fuel or transport price surges.

• Prices in these regions are 15 to 25% lower than the prices in urban centers.
• The system of quality control is much less organized in these parts.
• The cyclic occurance of certain factors that enable or prevent the access to goods differs more in these areas.

Seasonal Variations in Watermelon Prices

The price of watermelons in Pakistan undergoes significant changes during the various times of the year. The amount of watermelons produced and sold in the market is largely dictated on the time of the year.

Peak Season Pricing

Watermelon prices undergo metabolic changes during per peak sale period control windows starting at its peak in May all the way to the end of August.

Abundant supply during this period allows for watermelons to be sold at lower prices, as the supply for the watermelons is extremely high.

Off-Season Pricing

September to April is the off peak time for watermelon sales. Watermelon is extremely costly during this time.

• Green houses and other facilities selling watermelons during the off season can expect to sell their crop for approxiamtely PKR 300-400, during the months of December and January.
• The first home grown watermelons make their appearence in the early spring (March-April), and even though these are smaller in size and lack some flavor, the still demand a premium.

Most of the time the market is supplemented with imported watermelons which are sent over from countries with the opposite growing season.

Imported watermelons help increase competitiveness for local suppliers during the season but loose their quality to greater selection standards from customers in the off season.

Off-season months are characterized by high price volatility which could get influenced by weather events significantly due to the limited supply.

Factors Affecting Watermelon Price in Pakistan

Watermelon prices impact a supplier’s operation and the consumer’s purchasing power. This evergreen fruit is offered in several price ranges which change throughout the year in Pakistan.

Weather Conditions and Crop Yield

Weather conditions can significantly affect the yield of the watermelon crop. Yield also influences price, and in cases of adverse weather, increased prices are expected due to reduced yields from production.

Transportation Costs

Transportation has a major impact in the pricing of watermelons. Modifications to Fuel costs, as well as alterations to available transport facilities, impacts the price of consuming watermelons.

Market Demand

Market demand remains one of the most important aspects affecting prices. Many different factors impact the demand such as cultural activities, individual choices, and corporate purchasing.

• Prices see a temporary boost due to cultural events such as Ramadan and Eid where demand increases by 10-20%.
• Heat waves lead to depleted supplies due to substantially heightened consumption, increasing prices quickly.
• Awareness campaigns restricted off-season pricing by maintaining demand throughout the year.
• The introduction of premium pricing tiers came forth due to the transition towards seedless varieties.
• Steady demand from institutional buyers supports stability in wholesale prices.
• Local pricing and availability could get altered due to fluctuations in export demand as they redirect the supply.

Watermelon Import and Export Trends

It is important for players in the agricultural sector of Pakistan to analyze the dynamics of watermelon import and export in the country. Several components impact the trade of watermelons in the country such as demand tend, seasonality, and trading in the international market.

Historical Export Data

The economic circumstances governed Pakistans’s marketing policies over the years have resulted in issues with productivity changes and international marketing. As cited for other crops, there is no specific export data given for watermelon ‘s exports and export marketing policy.

Import Price Trends

As of 2022, the price of watermelons had increased to $0.80. The prices are estimated to reach $1.00 by 2024. There has been a 122% increase in the cost of watermelon from $0.45 per kg in 2018 to a projected $1.00 per kg in 2025. Import prices are expected to grow exponentially.

• Watermelon import prices surged by 122% from $0.45/kg in 2018 to an anticipated $1.00/kg by 2024.
• Off period (December-March) for domestic production marks an increase in month-on-month imports in sup yet imports remain below capacity at the lower range in the long term.
• Another factor impacting costs of imports is the recent uptick in global shipping costs, which have risen continuously since the start of the year.

The principal suppliers of imported watermelons are countries such as Iran, Turkey, and other nations in Central Asia. Price increases due to heightened imports have also facilitated stricter import quality standards which ensures better product consistency. Furthermore, imports have become more expensive due to currency devaluation and periodic changes to tariffs.

How to Get the Best Value When Buying Watermelons

Understanding where to shop and how to select quality watermelons is crucial to getting the best value for your money. Numerous variables that affect the quality and pricing of watermelons make it imperative for consumers to stay up to date.

Selecting Quality Watermelons

For an ideal watermelon selection, the prospective buyer should check for a spot that looks creamy yellow on the lower side. Thumping the watermelon and listening for a deep hollow sound is also an important technique. Sweet and juicer watermelon is more likely to be found in the ones with best looks, hence better value for money.

Best Places to Buy

Several options are available for purchasing watermelons, each with its advantages.

• Traditional fruit markets (sabzi mandis) offer competitive pricing but require careful selection.
• Karachi’s Empress Market is famous for wholesale purchases but other options include Supermarkets which although are pricier, warranty dependability of product quality.
• Roadside vendors from nearby production regions tend to sell fresh watermelons at best prices.
• Farmers’ markets are becoming well-known for granting an easy connection to the growers thus delivering good value and quality.
• In major cities, seasonal fruit festivals provide additional variety and pricing.

Conclusion

Pakistan’s watermelon market has intricate pricing systems, but consumers can form strategies to cope with them. The prices are cyclical in nature, but the different dynamics of region and season provide opportunities for strategic purchases.

Understanding these trends, along with weather conditions and market demand, can provide strategic benefits to consumers. No matter where or when the purchase is made, a quality assessment is important.

Increasing segmentation based on variety and method of production will steadily change this market over time. Being informed will help in maximizing value from the market.

Read More:
Melon Price in Pakistan

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